Policy Advocacy: Achieve Steady improvements in the investment environment by:

• Proposing measures to create a steadily improving investment friendly environment  
• Removing and simplifying outdated unnecessary procedures, approvals and legislation
• Facilitating greater private sector role in industrial zone development

Investment Promotion: Provide exemplary leadership as the apex investment promotion body by:

• Implementing proactive cost effective responsive and targeted promotion strategies
• Delivering effective investor facilitation services on behalf of the individual investor
• Creation of a centralized databank

Coordination: Strengthen linkages between public / private sectors by:

• Developing effective working relationships with other GOP federal organizations, provincial govts, district governments and Pakistan 's missions in target areas.
• Promote unit and consistency in implementing shared policy objectives
• Stimulate public - private partnership to attract investment